Here’s the reality: Microsoft still has plenty of volume on its side. I heard a report that, if you factor in tablets and smartphones, Windows still has 30% market share. The report indicates that Microsoft will sell about 250 million copies of Windows this year, second only to Android. There is still a large contingent of users who are very happy with Windows and will continue to use it, and there is another group that will continue to use it because corporations said so.
Here’s the weakness Microsoft can exploit: we are now four years into the iOS App Store and about three years into the Android app store. The bulk of developers aren’t making a living on either platform. If Microsoft can demonstrate that typical developers can make a living on Windows 8, they may just find converts.
As much as the press seems to hate Microsoft, there are still some things going for the company. Cross-device support where the core infrastructure is the same and the API  calls are the same is a huge advantage for developers. I’ll be watching OS sales closely.
 I give the company less credit for its marketing. In the middle of the meeting I decided the company really needs a Senior VP of Simplicity whose sole job is to veto any products that can’t be easily explained to consumers. The confusion around the different flavors of Windows is particularly bad.
 APIs are the calls we make into the operating system to do the things we expect the OS to do. These calls can be anything from working with text to making images dance across the screen to showing a table of data.