Seth Goden asks us to take a simple quiz:
There are a hundred people in a room, perhaps a trade show or a small theatre. What’s your choice:
- Sit in the back, watch, listen and learn.
- Cajole your way onstage so you can make a slick presentation that gets everyone on their feet, buzzing and excited, eager to do business with you or hire you.
- Set up a booth in the lobby that energizes and engages 12 of the people enough that they tell their friends, while it disturbs or mystifies two of the others and is ignored by the rest.
- Provide a service (like cookies and juice in a box at the exit) that many of the people there are appreciative of but few remember or talk about.
It’s an interesting question with a good answer. Go read it his short post now. (Hint: focus on your niche.)