I’m going to say it: I want to have influence. I want to change people’s lives. I want to help people learn and work more efficiently than they ever have before. I want to leave my mark on the world.
We’ve had over 2 million downloads of our powerOne products on iOS and Android now over almost 8 years. Believe it or not this is far behind the pace we set for ourselves in the earlier part of the decade on Palm OS and Windows Mobile, where we had close to 15 million downloads over 5 years. 2 million, 15 million, though, is only a (good) start. There are over 1 billion people carrying around an iOS or Android smartphone, which means only 0.2%, roughly, even know about us.
The hardest part about building a business is getting people to know about the product. It is clear that charging for apps keeps people from using your products. But if we don’t charge for our software — that’s charge real, sustainable subscriptions, not these ridiculous $1 or $5 one-time price points — means we can’t afford to be in business.
Without funding it feels like we only get to pick one: 1) scale and have influence, paying for our families to live through some other means, or 2) charge a subscription, limit our influence ambitions but have the potential to make sustainable revenues near-term. I don’t want to pick but I can’t find a middle ground. I want my cake (influence) and eat it too (revenues).