65 Years of Honda Innovation In 2 Minutes

(I apologize if you saw this twice.)

http://www.youtube.com/watch?v=Dxy4n0UT82o

Great commercial from Honda. It runs through 65 years of innovation by the company in two minute.

What really jumped out at me was how disruptive the company was, a la Clayton Christensen. Bolts to engines to motorcycles to small cars to bigger cars to… . Honda attacked one small segment of the market with each advancement, were laughed at with each step, until their motors were considered some of the best engineered in the world.

4 thoughts on “65 Years of Honda Innovation In 2 Minutes

  1. A fun watch. Made me sad to see this on the heels of them discontinuing the Honda Insight, a car that was innovative and disruptive when launched (a 75 mpg hybrid with a manual transmission?!) and completely derivative of the Prius when the second iteration was launched.
    Hope they have some more disruptive moves up their sleeve.

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