TechCrunch reported rumors (re/code confirmed) that Apple bought Burstly, who among other things, runs TestFlight. TestFlight is one of the popular tools (Hockey is another) for developers to distribute beta versions to testers.

Oh, a developer can dream, can’t he?

A simple way to go from XCode to beta testers without all the insanity…
Knowing who will get the beta before you send it to them…
Raising the limit of 100 beta testers or eliminating it completely…
A/B testing…
Analytics that tell us how our apps were found and search terms used…

Oh, yes. I’m certain I’m reading waaayyyy too much into this acquisition.