Brad Feld wrote a great post on focus:
Early on, especially pre or early revenue, lack of focus is the death of so many companies. Sure, there’s a point where you are still thrashing around looking for “the thing.” You are using all the Lean Startup and Lean Launchpad techniques to find your product-market fit. You are iterating and pivoting. You’ll want to use a freemium model to capture the low-end customer while selling directly to a high-end customer. How’s that – I just used a bunch of buzzwords to help rationalize the “search for focus” – clever, eh?
But at some point you have to focus. What word do you own? Who is your customer? What are you selling them? How are you selling them it? Why are they buying it?
This is the goal for myself in 2014: focus. The past year has been scattered across multiple projects, learning and indirection regarding Equals. But as I complete 2013, as I complete many projects that won’t go into the New Year, I hope we can focus on building a company again. Yes, we will still do contract work but I hope with the launch of Equals coming up shortly that we will start to shift the balance of powers back to product, focusing on making it the incredible service I know it can be. The direction is clear.
Here’s hoping you find focus in 2014, too. Merry Christmas. Happy New Year. I’ll see you next year.