How To Start A Magazine (And Make A Profit)

I know how to write code. I have financial training, too. I can manage a team and focus on the details. I can also see the forest for the trees. But it’s the nitty gritty about what people did to start and build their businesses that really floats my boat. To that end, NPR has a great article on Marco Arment’s The Magazine:

He has 25,000 subscribers who pay $1.99 a month. Apple takes a 30 percent cut, leaving Arment about $35,000 a month.

This cost of putting out the magazine is a bit over $20,000 per month. It comes out every two weeks, and each issue costs about $10,000. Roughly $4,000 goes to writers. The rest goes mostly to copy editors, illustrators, photographers and editors.

How people build and run their businesses is fascinating. I felt, for a while at least with Marco’s Build and Analyze podcast, that I had a front row seat to his successes. I hope this turns out as well as it has started for him.