There’s an interesting interview with Sam Soffes in this Venture Beat article. Sam wrote the app I referenced yesterday, Cheddar, which is a to do list app that works across iOS and Mac systems. I love reading these interviews with people actually out trying to make products and make a living. Once companies get big they become guarded and generally don’t release these kinds of statements.

One answer I wanted to point out specifically is this one:

After I left Hipstamatic, I decided I wanted to make something. Over a year ago, I had played with Cheddar a little on a flight and thought it would be fun to make it for real. I thought it would take three weeks tops to get a version out and start making money. Three months later, I shipped Cheddar on the web as well as a native iPhone and iPad app… It turns out shipping a product is a lot of work.

Well, yeah! Shipping a well designed, fully functioning service is hard work and does take time. He says it took him three months to ship. No, it took him a year plus to ship. Even if he wasn’t actively coding Cheddar, he was thinking about it and solving problems in the back of his brain. And this is a simple idea — a task list app.

The reality is complicated things take time to develop and ship. Be patient.