Amazon’s Appstore Opportunities

Aaron Rubenson of Amazon gave a very interesting presentation on Monday at Mobile Portland. It is well worth a watch, especially if you are considering adding your app to the Amazon Appstore. There is some interesting data in here, including Amazon’s supposed market share [1] plus a lot of data on in app purchases.

One thing that jumped out at me was the amount of time spent focused on games. Clearly, Amazon is aiming Kindle devices at content consumption, not as a productivity tool. As I have said a hundred times before, RIM and Microsoft, in particular, are really remiss at not focusing on building their devices and OSes as productivity first, entertainment second devices. Neither can compete with Apple and Android straight-on at this point. They need a different approach. The presentation starts about the 15 minute mark and runs for about an hour. After that is Q/A.

I would be remiss if I didn’t mention the awesome facility. We staged this event at Ziba Design’s auditorium. We had catered food, a bar with wines and beers. It was an incredible event and look forward to more like it next year!

[1] Supposed because Amazon doesn’t release their numbers so we have no real idea whether their market share numbers are inflated or not.