Apparently, MLB rolled out its Apple Passbook experience the last couple of weeks of the season:
In the two weeks that the Passbook program was in place at four Major League ballparks, Passbook accounted for 12% of sales of single game tickets purchased online, around 1,500 in total. Those numbers seem pretty darn impressive, the parks are not minor ones, and that’s a decent chunk of ticketing. But they get even more impressive when you think about the breakdown.
I have a box in my closet filled with ticket stubs for every event my wife and I have ever been to. That’s more than 17 years of movies, concerts, ball games, etc. Normally I’m a big digital guy as I hate the clutter and dust. But what happens to my shoe box when there are no more ticket stubs?
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The picture is my MLB ticket stub and box score from Matt Cain’s perfect game this summer.