Mozilla is working on a mobile operating system they call Firefox OS. Its CTO, Brendan Eich, had this to say to TechWeek Europe:
We see an opportunity to serve users by converting them from feature phones to inexpensive smartphones. The action is in the emerging market, not going up against the top end of the market in the US, where Android is chasing Apple.
Smart strategy. If Mozilla is successful with a new mobile operating system it sure is not going to be by going up against Apple, who controls the high end of the market. And it sure wouldn’t be the last time a low-end disruptor was disrupted on the low-end. A low-end disruptor forced to the middle might as well be no where because there is no mid-market.
Android licensees now have to worry about paying Apple and Microsoft royalties, have to compete against a Google-owned Motorola, and apparently have to worry about being kicked out of the open alliance for using an Android OS knock-off for other devices. So maybe Mozilla, unlike Palm’s webOS and Microsoft’s Windows Phone and Nokia’s Symbian and RIM’s BlackBerry OS, is in the right place at the right time?
Maybe. Although Firefox OS could get sued by Apple and its licensees have to pay royalties to Microsoft, so who really knows what the net impact will be. All I know for certain is that every time we shrink an OS maker in this market, we seem to also add one back to the scrum.