Om Malik wrote this a month ago and he couldn’t be more right on:

When you stand back from all the announcements made by Google today and increase the periphery, you start to notice that this is a company that is fighting a lot of battles on many fronts. In some places it is winning, but most places it is trench warfare.

He goes on to outline exactly how Google is fighting with Apple, Microsoft, Facebook and Amazon.

This reminds me of two things. The first is that in war it is nearly impossible to fight on multiple fronts. Just ask Germany in the 1940s.

The second is this video clip:

Is Google fighting a land war in Asia?