Google announced yesterday that they are going to start pushing more Google+ stuff into your search stream, “customizing” it for you specifically. It is weird that if you search on Google and I search on Google, the two searches could very well turn up a different list. And of course adding Google+ to the stream has raised the hackles, at least at Twitter.

The part that bothers me, though, is that it is just another way for Google to treat you and me as the product. Twitter, Facebook, Google, Yahoo!, even now Instagram, are all doing the same thing. At what point, as consumers, do we say the experience is important to me and I want to own it so charge me? I want to pay because I want to be the customer.