I don’t say this very often but buying at the Apple Store tonight was an amazing experience. I had the new Apple Store (version 2.0) app on my iPhone and needed to buy an external DVD/CD player. I grabbed one off the shelf and pulled up the app. It immediately recognized that I was in an Apple retail store and brought up a bar code scanner. I centered it on the barcode and, ching, it registered the product without me hitting a button. I hit check out, it asked for my iTunes password, and showed me the final receipt. It also emailed it to me.
I didn’t have to wait for someone to check me out, I didn’t have to pull out a credit card and repeat all my info painstakingly slowly to an Apple sales person. I was literally in and out of the store in under 2 minutes.
I hate shopping. I hate the lines and the crowds. But this was an experience I won’t mind repeating. Great job, Apple! Now… get every other retail store on this system, too.