Some times the right message comes across at exactly the right time. There have been many occasions over the years where I have been struggling with an issue or an approach, whether business or personal, and suddenly I will read something or watch something or the right person will call.
Twice this week this has happened. The first time I was thinking about a friend and thought I should email him. Later that day, without me sending my message, one appeared from him.
I have also been struggling for weeks how to talk about our new product — one I promise to introduce soon. It’s different than anything I have seen before so not easy to describe in words but one that plays well in a video. Of course to get people to invest two minutes in a video I first need to get them to read for 15 seconds on the site. I have been writing descriptions for weeks, sharing it with others, ripping them up.
And then I saw this video posted on someone else’s blog. I have seen this a few times — Steve Jobs talking about brand from 1997 or 1998 — before but suddenly it had impact. I find it funny when that happens.