I was interviewed by Scott Olson over at Founder’s Buzz about how the mobile software world has changed in the last dozen years. This builds off my A New Year, A New Perspective: Web Economics in an App World post where I synthesize a number of thoughts on the fundamental P’s of marketing, hitting each on product, place, promotion and price in this never-ending quest to build a company.

I hope you will head on over to Founder’s Buzz to listen to the six minute interview.