Last week I went off on Google. This week I am going to admit that of the big companies Google is one of the few whose products I use. The reason for this is that Google is one of the first who focus on and advance the “apps in the cloud” mantra, which is why their net neutrality stance is even more frustrating.
Here’s the complete list of big company apps:
- Apple: laptop, iPhone, iPad, iWork (Pages, Keynote), iLife, MobileMe
- Google: GMail, Reader, Docs (as little as possible), search, blogger, YouTube
- Microsoft: Excel
- Intuit: QuickBooks
- Adobe: Photoshop Elements
(And I would love to replace Adobe and Intuit — especially Intuit. And Excel can’t be replaced even though their Mac version stinks.) All other software — and a lot of it — is from smaller, independent developers.
But it is Google and Google alone who really understands this concept of access everywhere. Take Google Reader for example. I access Google Reader from every computer I have (including using an app called Reeder on iPhone and iPad) and they all stay in sync perfectly because of its connection to the cloud.
This is where the future resides for most software products and anyone who doesn’t understand that will be left behind. I am already convinced that this is a clear deliniation on smartphones and tablets: if you don’t have a web connection, don’t bother developing it.