I have struggled lately with Apple. For one, I am completely intrigued by the company and their products. On the other, I am completely scared of them.
Before I explain this comment, let me tell you how Mac vested I am. Not much, actually. The only Apple equipment I currently own is an iPod, and at that their low priced Shuffle, which does the trick for me because I am deathly afraid of breaking the screen and this one doesn’t have an LCD display. I have owned two of these, the first and second generation models. The first did the trick but after a while didn’t function correctly. I am soon in the market for a new laptop, however, and am intrigued by the Macs.
Apple poses a strange juxtaposition for me, as I started to say before. For one, I am completely intrigued by the company. It’s hype is amazing. More importantly, though, its design and software is unbelievable. There are very few companies who do this well and, frankly, it is very hard to do. I have often thought about interesting consumer electronic products but it is such a difficult market for a start-up. Apple’s form and function is through the roof. It works well and is sexy as all get-out, a killer combination for consumer electronics companies.
On the other hand, Apple scares me. If the egos there are this big with 7% market share, what would it be like if they had Microsoft’s share? I hate to think of that beast.
I mentioned earlier that my first iPod stopped working correctly after a while. It would forget its shuffle spot if I turned it off, making me start at the top of the play list again. I found a number of references to the problem on the web and no fix, just work arounds. Nothing from Apple, though. No acknowledgment of the problem, no fix for it, nothing. The device wasn’t even a year old when it started happening. Apple’s response, which you can’t email them anyway without paying them, was buy version 2.
But here I am, knowing that Apple will treat me this way, and still looking at a laptop from them. Ugh… I must be crazy to help feed that ego!