Return and Ridicule

Fred Wilson:

I have found that return and ridicule are highly correlated over the years. We have made more money on things that were highly ridiculed than on any other cohort. When I see people laughing at ideas and companies we have backed, I smile. It means we are going to make a lot of money on that investment.

George Gershwin, 1937, They All Laughed:

They all laughed at Christopher Columbus
When he said the world was round
They all laughed when Edison recorded sound
They all laughed at Wilbur and his brother
When they said that man could fly

They all laughed at Rockefeller center
Now they’re fighting to get in
They all laughed at Whitney and his cotton gin
They all laughed at Fulton and his steamboat
Hershey and his chocolate bar

Ford and his misery
Kept the laughers busy
That’s how people are

I hope they laugh at me.

I Don’t Care Who You Know

I’m not even bothering to link to the article because it is completely unimportant for the point I want to make. Here’s the quote:

Yesterday over at Grantland, my friend Jonah Keri…

“My friend.” Those two words add nothing to the story. They don’t add clarity, they don’t add insight. All they are meant to do is remind the reader that this author circulates in a much more rarified air than do we. The author, because he knows Jonah Keri [1], is important.

I hate it when people do stuff like this. If you ever catch me doing it, please call me on it.

[1] Whoever the hell Jonah Keri is.

Airports

I love airports. I’m flying today and I love flying into some random airport and listening to all the places planes are going. Sometimes I daydream about jumping on a different plane and just going somewhere. No plans, no reservations. Just go.

My Problem With Food

I have had a weird relationship with food all of my life. When I was young I was a fairly picky eater. I ate a limited variety of things and had a very simple pallet. I was resistant to trying new foods. As I got older and had to cook for myself, I found that I ate horribly because I had no clue how to cook and had no patience for doing so. I would be so pre-occupied with whatever I was doing (programming, schoolwork, etc) that I wouldn’t realize I was hungry until I was past hungry and then I’d eat whatever was handy. I’ve come to realize that  “whatever food is handy” generally means garbage, because anything that can be made in a few minutes in a microwave is not particularly good for me.

None of this bothered me, though. I was naturally thin. When I graduated high school I was 6’1″ and weighed 155 pounds. Skinny was an understatement. I could eat anything and never gain a pound. I think that compounded my dietary problems as I never thought twice about what I was eating.

By the time I reached my late 20s/early 30s, though, all of that caught up with me. At one point I had ballooned to almost 220 pounds. Then I started to bike ride and go to the gym and have managed to stabilize my weight between 200 and 210. I’d like to be between 190 and 200.

My eating has improved over the years as I  married, had kids, and started working harder to eat better balanced and less pre-made, microwavable meals. (My wife made this a lot easier as she does the evening cooking.) I don’t drink much alcohol or pop because I don’t want the calories.

I’m happy with my exercise output. Now I need to work more on my intake. I tend to snack, but only in the evenings when I watch a little tv before going to bed, which happens to also be the worst time to snack. I’ve started trying to control my intake not by limiting the amount of food but limiting the amount of non-fruits and vegetables during snack time.

Meals, too, are a problem for me. Because I never gained weight when I was younger I could always eat until I was full. Now, though, eating until I’m full is too much food. So that’s my next task: try to take smaller portions.

I know myself. If I try to go cold turkey on some of these things I’ll never succeed. But if I dial down the intake a little at a time, over time, I’ll be able to control my eating for the long term. In the meantime, though, I try to be patient with myself. I’ve always been really good at taking care of my brain. I can do a better job taking care of my body, too.

Cognitive Overhead, Or Why Your Product Isn’t As Simple As You Think

The pursuit of easy and simple, even in complex systems, is a never-ending battle. David Lieb discusses this not as a physical thing but as a mental thing, a cognitive overhead that we as software developers need to overcome.

What is cognitive overhead? A Chicago developer named David Demaree called it, “how many logical connections or jumps your brain has to make in order to understand or contextualize the thing you’re looking at.”

As David says:

Minimizing cognitive overhead is imperative when designing for the mass market. Why? Because most people haven’t developed the pattern matching machinery in their brains to quickly convert what they see in your product (app design, messaging, what they heard from friends, etc.) into meaning and purpose. We, the product builders, take our ability to cut through cognitive overhead for granted; our mental circuits for our products’ patterns are well practiced.

But in reality most products are really difficult to use. Sometimes it is necessary. There is a learning curve for certain things. But the more we can eliminate those curves the more attractive our apps. In the article, David offers a number of ways to reduce cognitive overhead, and some examples of apps that both work and don’t work in this world.