Goodbye, Grandpa.

My grandfather died last week of a massive heart attack. He would have been 93 this Friday. 93 sounds old but he wasn’t. He was very active and fit, lived with my grandmother (whom he was married to for 72 years) in the same house they have been in for 20 years without any help, went to the gym multiple times per week to work out. He swam miles per week until a year or so ago when the chlorine really was bothering his skin, which had thinned out.

I jumped an airplane the next day and spent the week in Ohio with my grandmother, my dad, stepmom, and family. It was a weird week. The pain and remorse and what ifs that often goes along with death weren’t there. He lived a full life and died a fast and painless death.

My grandparents have been an integral part of my life. If it wasn’t for them there would be no powerOne calculator and no Infinity Softworks today. Besides the constant advice and input about business issues from a man who ran his own company for 30 years, there were two events in particular that made Infinity possible.

The first came when I finished my undergraduate degree and was trying to figure out what to do next. I wanted to get Infinity Softworks off the ground but couldn’t do it and pay back my student loans. My grandparents gave me a great opportunity, paying for me to go to graduate school (and thus defer my loans) while working on Infinity Softworks. In other words, Grandpa gave me a full-time job while I started and grew Infinity. By the time I graduated with a technical MBA in 2001, Infinity Softworks was ready to grow.

The second time Grandpa came to my rescue was in 1998. My business partner decided he wanted to leave the company and I didn’t have the money to buy him out. My grandparents lent me the money, even offering to be a partner instead of a lender. I paid him back in nine months even though the loan was for two years.

I will miss my grandfather dearly. He has been a great role model and friend for 37 years.

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This is the eulogy I gave at my Grandfather’s funeral:

When I think about my grandfather I think primarily about the six places where we interacted.

The first was the house in Massillon. My predominant memory there was passover and the endless stretch of tables that spread from the family room to the dining room to the living room. Passover at the Freedman house was always such a fun affair. Everyone participated, from the youngest child to the oldest adult, reading from the Haggadah, eating and talking and of course, the thing all of us kids spent all of dinner anticipating: finding the matzoh and the special treats that went along with that. Grandma, to this day, I still have a couple of those towels you and Grandpa gave me.

The second was the house in Canton. This memory revolved around my grandmother and food. Grandpa and I would sit at that table in the kitchen eating your matzoh brie and tomato slices — Grandpa always loved a tomato slice — until we were too stuffed to eat any more.

My third memory is of the golf course. It is my father and my grandfather who taught me to play that wretched game. Grandpa never could hit the ball far — 150 yards straight ahead — and I always played from the fairway to the right, eventually meeting up again on the green. We always kept score but Grandpa always told me, when we get home and Grandma asked how we did, tell her we tied.

My fourth memory is of this place, Shaaray Torah synagogue. I was young when I moved from Ohio so my memories here are of my very early youth, of Rosh Hashanah and Yom Kippur, when it felt like a million people were here for the high holiday services and chairs stretched through the sanctuary and into the room next door.

And Shaaray Torah was always linked, in my mind, to the Jewish Center. I have lots of memories of the Jewish Center. One is of Grandpa playing racketball until Grandma made him quit because he was playing people half his age. And I always wondered what was through that Men’s Club door at the top of the stairs, the doors that we were too young to go through, until one day Grandma sent me in there to tell Grandpa something and I found out there were only naked men in there. But my overriding memory is of Grandpa swimming. I was in the pool near my home one day a year ago and a fellow swimmer stopped me and complimented me on my beautiful stroke, how I cut through the water with barely a splash. All I could think of was that I inherited that from my grandfather. He should have been born with gills and fins.

But my last memory — Tappin Lake — is the most powerful. Interestingly, though, it isn’t Grandpa specifically that I remember about that place. Instead it is the textures, the sounds and smells. Grandpa used to get this dark tan from being in the sun all summer and it was so amazingly offset against the wispy, white hair of his. It was the sound of the reel-to-reel video projector that played all those cartoon shorts Grandpa would rent from the library. I still remember how happy we were the day Joshua and Matthew were finally old enough to work the projector so we didn’t have to wait for an adult to switch movies. It’s the smell of Grandma cooking or the barbeque going, the sound of sizzling food ready to feed the army that descended on weekends. It was the oddity of Grandpa mixing two cereals together in the same bowl. Grandpa used to love to torture the poor soul who would sit in front of the driver’s seat on the boat. He’d blast that horn right in your ear as we went under the road and out into the wider lake. It was the smell of gasoline in that little shed to the back of the house where Grandpa kept the skis and fishing poles that rarely caught a fish. It was those chimes that were outside the kitchen window, the smell of fresh cut grass, the sound of the revving motor as Grandpa yelled “Here we go!”, the rope tightened and up we went on skis.

I have other memories, too — looking around to see my 91-year old grandfather on his hands and knees playing horsy with my daughter, the fact that he would always ask me, “How’s my little boy?” whenever we would talked even though I was taller then him by the age of eight, the advice he gave a budding business man.

But these are small. It is these six places, each and every one of them infused with Grandpa’s unique sense of humor. I will remember that most.

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For the record, I had six notes on my page — a bullet for each place — and the final paragraph. The rest I did off the top of my head. I made it through the entire eulogy until the last line. The word “humor” stuck in my throat. I stood there for a few minutes unable to say anything. I even stepped back from the podium trying to regain the ability to speak. I regained my composure just long enough to say the last sentence and get off the stage. People who came up to me later asked if I had planned that pause. They said it brought everything right back to the present and made it feel like he was in the room.

My Past and Calculation’s Future: A Teaser

I have spent my professional career in the depths of numbers and formulas, financial, scientific or otherwise. It is an odd thing as I was never really a math guy but I always loved numbers, especially when I was a kid. Before I learned to program at age 13 I would create sports games with paper, pencil, and dice. Sometimes those games used baseball cards with statistics on them, other times they didn’t, but I was always striving for a real world approach to those games.

I wrote numerous baseball games, increasing in complexity over time, and even wrote a simple football game. As mentioned, some times these games were stats based and sometimes they were just luck of the roll or draw kinds of games. I always started with a handful of teams — and the Cleveland Indians as my favorite team were always among them. Then I would take the rest of the league, throw every player not already on a team, and let the five or six team league draft. The 1986 Indians just beat the snot out of everyone. They had such amazing hitting and that pitching staff with Bret Saberhagen, Jack Morris and Roger Clemens (Hey! They were drafted fair and square!) was unstoppable.

I programmed through high school but quit for a couple of years in college before I came back to it. While running numbers was apart of my undergraduate business classes and the idea for the template format came from that work, I never dreamed of spending the next 14 years working with calculators and numbers and formulas.

The interesting thing is that as the market has changed from disconnected handhelds to connected smartphones and tablets, as the market has evolved from $160 software to $5 apps, as market leadership moved from two platforms to eight, my ideas around calculation have evolved as well.

The days of large software applications like powerOne that takes six months or more to move across platforms, is a thing of the past*. My thoughts over the last few months have turned to new ideas, light-weight ideas, that we can bring to market quickly and evolve rapidly on multiple platforms. And yes, they still involve calculation.

I hope you will stay tuned.  We have some great things coming that I am particularly excited about!

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* Before I get an avalanche of emails and comments, it doesn’t mean we are stopping work on powerOne or not considering Android. Just working on some other ideas right now.

The Power of Your Own App

John Economaki runs Bridge City Tools, a 25-year old company that makes finely-crafted woodworking tools. John was working on a new tool, the extremely cool Angle Master Pro (see the video here), and wanted to develop an app instead of producing a booklet. The booklet had massive tables covering thousands of angle calculations for calibrating the tool.

Enter powerOne.

I worked with John, who had written his calculations in a spreadsheet, to develop a template that did the same and, coupled with a number of improvements by John himself, is now available for download in the Library. powerOne is a great companion for Angle Master Pro!

And powerOne can be a great companion for you, too. Have a business that needs custom calculations or could use your own calculator app in the App Store? Drop us a line! We’d love to help.

A New Year, A New Perspective: Web Economics in an App World

January starts my 14th year running Infinity Softworks and being in the mobile space. I have seen this market change drastically in those years, from a market dominated by Palm to a market dictated by Microsoft, from handheld computers to smartphones, from Nokia and BlackBerry to Apple and Google. And, from my perspective, the most important change: from software to apps.

I have struggled with these changes the last few years. The methods to market an app have changed drastically with the introduction of app stores. The levers of marketing — place, product, price and promotion — have been reduced by one, eliminating a lot of control we used to have as developers, and the extreme focus of finding all apps in the same place forces a decrease in price. (Amazing how a speech I gave two years ago is still applicable. I just didn’t realize how much.)

powerOne calculator for Palm OS and Windows Mobile ran anywhere from $60 to $160. Now our attempts to raise the price to $10 fails. $4.99, it turns out, is the optimal price. As Fred Wilson pointed out, the economics of mobile are trending toward web economics where alternative licensing models are the norm: micro-purchases, subscriptions, freemium, ad-supported. No surprise that the revenue generated from in app purchases (micro-purchases) is about to pass licensed software revenues.

But while the economics of mobile may be converging with the web, I am increasingly convinced that distribution will not. In other words, I don’t believe that the default way for consumers to use apps in the mobile space will be via a web site; instead, the average consumer will always prefer to download apps. (This is not to say we won’t use the web technologies of JavaScript, HTML and CSS to write them.)

Horace Dediu lays out this argument beautifully, although I don’t think he thought of it the way I am, in his recent article on the mistake of making strategic decisions based on technology:

Google should be asking itself if mobile computing will allow browsing to remain the predominant interface for internet consumption. If, as I suspect, it won’t then no amount of browser tweaking will help. The browser is already infrastructural. It can’t be the object of strategic focus.

To get an idea of how this would work consider Flipboard. Flipboard turns the entire browsing paradigm inside-out. Instead of consuming social media inside a browser, the app presents it in a more natural magazine-like format.

The browser is infrastructure: it is the technology we use when we don’t have an app to use. At least for the average consumer (not most of us technologists who will read this article) it is far more comfortable to run an app then open a browser, type in a url and use a web site. The browser  — or more specifically the web — is infrastructure. It acts as a protocol that lets us keep currency rates up-to-date or connects us to news or enables sharing with friends.

And that leads me back to powerOne. In the past three years of developing powerOne first for BlackBerry and then iOS it has become clear to me that that product and that business model are not sustainable. powerOne is a “heavy” application, extremely complex in development and advancement. While it goes far beyond what other calculators do in the iOS App Store, the app store dynamic makes it nearly impossible to differentiate from the other 5,000 calculators there. The complexity of the app means it takes six to nine months to port to a new platform, taking away this small company’s nimbleness.

There is another, much more dangerous problem with powerOne. We built our market in the old days with partnerships and affiliate relationships. We bundled with Palm, Sony, Garmin and other hardware vendors. We did affiliate deals with leading companies in real estate and education. We partnered with leading marketers in the space to promote our solutions. These models — where us and the partner make money on every transaction — are gone because of the diminished flexibility of app stores. We are restricted to the models that make sense in those environments and affiliate deals are not currently implemented.

So it has become clear to me that my thinking needs to change. It is critical to think about apps as connected entities to the world at large. It is critical to think about apps as “light-weight” and extremely portable so we can remain nimble and take advantage of the shifting market dynamics and the fact that our customers are often using three or four different computing devices. And most of all it is critical to think about how to market in a world where all purchase decisions are compressed into 2000 character descriptions and a few pictures. I have to think about the web economics and how they affect our business.

The business has changed, web economics are taking over, and how we market and build products needs to adjust, fast.

Now There’s An App For That

For years, we were the only ones.

Sure there were other calculators made by shareware developers or guys in their living rooms who tried to compete. But no one came close. After all, we had an advantage. Teri Graf, my long-time VP of Sales, and I went out and completed bundling deals with everyone selling anything related to the Palm OS (back when that was the only game in town). We bundled stripped down powerOne calculators with Palm, Sony, Garmin, Franklin-Covey, SUPRA Products (now GE Security) and other company’s hardware devices. And if we couldn’t own the relationship, we bought out the guy who wrote the software, as in the case of Rick Huebner’s Parens, bundled with Handspring devices. (An extremely accomplished developer, Rick’s still with me a decade later.)

We didn’t earn much from the bundling, mind you. In fact, most of those 15 million+ units were free give-aways. (My friend and co-worker Dick Luebke called us the greatest charity in Oregon for the millions of dollars of free software we gave away.) But we earned a small company’s income from those residual sales to higher functioning calculators and those sales, coupled with Angel funding, gave us the freedom to try to topple the kingpins of math education, TI, Casio and HP.

That didn’t work out. Our plans were dashed by Palm’s shifting focus. And when we came back to mobile, the landscape was different. In essence, we needed to start over.

So we spent a lot of time thinking. What makes powerOne unique? Why do our customers keep telling us they can’t live without it? Why could our products demand and get 3 to 6 times per copy what other calculators were getting? Was it the breadth of calculation? Was it the template form factor, so nice on a mobile screen? Was it the all-encompassing nature of the app?

But it wasn’t until we spent a year in the hyper-competitive world of iPhone that it became clear. It’s the ability to create.

In the desktop world we have spreadsheets. Spreadsheets are amazing products for letting people with little or no programming skill write an application. It was intended for computation, a next-generation calculator. But it became way more than that. It’s an application for writing your pro forma financials. It’s an application for creating an expense report. It’s an application for tracking your calories. You name it and the spreadsheet was used to create an app for that.

In  the mobile world that didn’t exist. There was no good way to satisfy the insatiable need for personal or business-oriented apps except to shoe-horn an existing app for your need, squeeze a spreadsheet into that tiny screen, or hire a developer to write one for you.

Except with powerOne.

Now this used to be simple stuff. Modeled after HP Solve, you could enter a formula and it’d turn it into a little, simple application for capturing and analyzing data. But even we never gave our customers the full power of creating templates as sophisticated as ours. And we never really gave our customers the ability to do things with that data.

And that was the realization. Welcome to the new powerOne. With our iPhone version leading the way, we now give our customers the ability to write sophisticated, mobile data capture and analysis applications and to share those results via email. And if you aren’t into writing? No problem. We have created hundreds for you to just download and use.

Now there’s an app for that.