I would like to propose a new software design principle I would like to call The Single Box Theory. My Theory is as follows: the closer your software can get to using a single box the more likely it is that customers will adopt it. Google Search has a single box and is brain-dead simple [...]
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The Single Box Theory of Software Design
January 17, 20122012: Ending the Gatekeepers
January 1, 2012Over at avc.com, Fred Wilson commented that he thinks 2012 will be the year that the movement goes mainstream. He sees five events — Ron Paul’s rise in popularity, Occupy Wall Street, Reddit as an populist building community and a couple of technology things — as setting us down this course. While I agree with [...]
Craftsman in the Modern Era
November 8, 2011I have been reading a survey book on American History (vol 1 and 2) (along with a tomb on the Civil War and John Adams) and one of the things that struck me from early pre-US history is how we used to have craftsman. In those days we worked our way up from apprentice to [...]
Magic, Inside and Out
October 27, 2011I have been thinking about the theory of great products a lot. I would say, in fact, that I have thought more about the craft of creating great products — software and hardware — over the past few years than at any time before in my life. It wasn’t until the last few years that [...]
Bringing the App To You
September 13, 2011I have been thinking about a fundamental shift that is starting to occur in the world of software. Instead of you going to the application, the application is starting to come to you. In the old days, when I wanted to send an email or create a document or calculate in a spreadsheet, you would [...]
