http://eliainsider.com/2009/07/17/cheap-or-free/ On Mobile, Tech and Running Infinity Softworks Sat, 19 May 2012 16:45:10 +0000 hourly 1 http://wordpress.com/ http://eliainsider.com/2009/07/17/cheap-or-free/#comment-864 Thu, 23 Jul 2009 06:02:04 +0000 http://eliainsider.com/?p=366#comment-864 I say go for free. The real challenge for you is reinventing how to monetize your product given this new pricing model. IMO you have more options in this regard if the price is $0, because as you’ve noted the target market is much larger if the product is ‘free’. Back to square one…what pain do we address, how does a user perceive the interaction and outcome? What is the value to them, and what’s the best point for a monetary transaction?

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